Post by account_disabled on Dec 19, 2023 21:52:59 GMT -8
On the day of St. On Valentine's Day, we were invited to a conference aptly named Marketing with love. The program offered interesting names of Czech marketing. And so we once again set out to absorb news from the industry outside the office. Want to know what notes we took? We were most curious about Martin Jaroš. But at the beginning of the conference, we unfortunately learned that Martin preferred holiday fun with his family. I have to say for myself that I take away a really big dose of inspiration from the conference.
Among the most C Level Executive List interesting messages were the following: In 2022, there will be a higher investment in Facebook than in all TV . This is data from the UK market, but the direction social media advertising will take is clear. Getting full attention for your message increases the short-term return on advertising . Television has the largest advertising coverage of the screen with its 100%. It is followed by Youtube (30%) and Facebook (10%). It's OK to be inspired by your competition. There is no point in inventing something we already know. Digital marketing is not enough today.
It is necessary to look at marketing in a much more complex way . Improve every day by 1% and at the end of the year you will be TOP. That means 365x better. Creativity needs data and data needs creativity. Marketing is only one, only society is changing. Advertising has always been here . Only the resources change. Even unpleasant comments can be handled with perspective . The example of Škoda Auto was given here. Do you want to be inspired as a hater? Attention for more than 5 seconds is key . Do not underestimate the branding in the spot. The customer must always associate the creative with the brand .
Among the most C Level Executive List interesting messages were the following: In 2022, there will be a higher investment in Facebook than in all TV . This is data from the UK market, but the direction social media advertising will take is clear. Getting full attention for your message increases the short-term return on advertising . Television has the largest advertising coverage of the screen with its 100%. It is followed by Youtube (30%) and Facebook (10%). It's OK to be inspired by your competition. There is no point in inventing something we already know. Digital marketing is not enough today.
It is necessary to look at marketing in a much more complex way . Improve every day by 1% and at the end of the year you will be TOP. That means 365x better. Creativity needs data and data needs creativity. Marketing is only one, only society is changing. Advertising has always been here . Only the resources change. Even unpleasant comments can be handled with perspective . The example of Škoda Auto was given here. Do you want to be inspired as a hater? Attention for more than 5 seconds is key . Do not underestimate the branding in the spot. The customer must always associate the creative with the brand .