Post by account_disabled on Dec 26, 2023 2:24:32 GMT -8
Do you run an e-commerce website and want to reach new users? Effective keyword research is essential. How to find and choose keywords for store positioning? In this article, we will look at the buyer path in an online store and show examples of keywords with high purchase intent that are worth using in your e-commerce SEO strategy. DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 Purchasing intention - what is it? Purchase intention is an assessment of the likelihood that a person searching for a given phrase will become a customer and make a transaction. One mistake people make when developing a keyword strategy is focusing on average monthly search volume and ignoring user intent (purchase intent). Building a lot of traffic by positioning information phrases will most likely not translate into high sales.
To properly develop a list of keywords for store positioning, it WhatsApp Number List is worth knowing the types of keywords depending on the user's intention. Types and examples of keywords according to user intentions Keywords with purchasing intent are phrases that suggest that the user is actively moving to complete a transaction. But what keywords do users type when they actually want to make a purchase? To find out, it's worth understanding the types of keywords according to buyer intent. We can distinguish 4 types of such phrases: informational keywords - in their case, the user's intention is not to purchase, but to search for information; often contain elements such as: "where", "how", "tips", "guide", "ideas", "best", "why". Examples of informational words include "how to position a WordPress website?", "the best chocolate cake" or "how to dress for running in winter?". These phrases are worth using in blog content; navigation keywords - are used by people who are looking for a specific website.
They contain the names of brands and companies, through which users suggest which website they want to go to. Examples of navigational keywords include: Apple phone, visible blog, Nike shoes; commercial keywords - are used by users who want to get to know products, brands or services better, they usually suggest willingness to purchase in the future, e.g. brand + product model + reviews; transactional keyword phrases - keywords that directly suggest the user's willingness to make a transaction - it is an open question in which online store this purchase will take place, examples of transactional keywords are: buy an Asus laptop, buy Nike shoes now. Remember that although transactional phrases are 100% suggestive of purchase intent, your SEO strategy must also focus on other phrases (navigational, commercial and informational) to attract users to your website. Keyword research focuses on finding keywords tailored to each purchasing stage and your offer, and then creating content that will contain these phrases. Users often make purchases with a delay and look for trusted stores, so you need to reach them at an early stage of the journey (e.g. when searching for information). If the user later finds you on the Internet again, the likelihood of purchasing in your store increases.
To properly develop a list of keywords for store positioning, it WhatsApp Number List is worth knowing the types of keywords depending on the user's intention. Types and examples of keywords according to user intentions Keywords with purchasing intent are phrases that suggest that the user is actively moving to complete a transaction. But what keywords do users type when they actually want to make a purchase? To find out, it's worth understanding the types of keywords according to buyer intent. We can distinguish 4 types of such phrases: informational keywords - in their case, the user's intention is not to purchase, but to search for information; often contain elements such as: "where", "how", "tips", "guide", "ideas", "best", "why". Examples of informational words include "how to position a WordPress website?", "the best chocolate cake" or "how to dress for running in winter?". These phrases are worth using in blog content; navigation keywords - are used by people who are looking for a specific website.
They contain the names of brands and companies, through which users suggest which website they want to go to. Examples of navigational keywords include: Apple phone, visible blog, Nike shoes; commercial keywords - are used by users who want to get to know products, brands or services better, they usually suggest willingness to purchase in the future, e.g. brand + product model + reviews; transactional keyword phrases - keywords that directly suggest the user's willingness to make a transaction - it is an open question in which online store this purchase will take place, examples of transactional keywords are: buy an Asus laptop, buy Nike shoes now. Remember that although transactional phrases are 100% suggestive of purchase intent, your SEO strategy must also focus on other phrases (navigational, commercial and informational) to attract users to your website. Keyword research focuses on finding keywords tailored to each purchasing stage and your offer, and then creating content that will contain these phrases. Users often make purchases with a delay and look for trusted stores, so you need to reach them at an early stage of the journey (e.g. when searching for information). If the user later finds you on the Internet again, the likelihood of purchasing in your store increases.