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Post by account_disabled on Feb 17, 2024 21:01:42 GMT -8
Here’s the ad: great message match ad And here’s the landing page: great message match landing page This is a very impressive example. The ad headline is matched perfectly on the landing page. The ad subhead is matched perfectly on the landing page. And the wee dude in the ad is matched perfectly on the landing page. This is how message match is supposed to be done. Well played, RBC, well played. HOWEVER. Take a look at the landing page in detail. There are still too many things to do. Count them: Link: You only pay for what you use Link: Chat Live Link: Apply Online Link: Learn more Button: Apply Now Attention ratio 5:1. To improve this . And the CTA would be a lot clearer if it was designed to have a strongly Buy TG Database contrasting button color. In Summary You can see from all of the poor examples I’ve presented that attention ratio and message match are a huge problem for marketers. But this doesn’t have to be the case. Follow the guidelines I’ve laid out and you’ll quickly start to turn your campaigns around and get a higher return on your AdWords investment.Stream or Buy: Stream on Netflix, Buy on Amazon. Released: 2011 Length: 89 minutes Buzzwords: Gender, Objectification, Post-Feminism, The Representation Project Why marketers should watch it We can all do a better job offsetting pink/blue gender bias by marketing more savvily (and ethically) to both women AND men. 8. How TV Ruined Your Life Sadly few people this side of the Atlantic are (yet) aware of Charlie Brooker, a British satirist and professional grump who you might swear was Jon Stewart’s older, more disgruntled brother. Across the pond he’s taking détournement to new levels of postmodern glory with such series as “How TV Ruined Your Life”.
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