Post by account_disabled on Mar 3, 2024 23:49:01 GMT -8
Treat the Landing Page as if it were your site. First of all, consider that the Landing Page has only one objective: to convert. The site, however, aims to inform (and educate). The Landing then contains only a few persuasive elements, which urge the user to click on the famous Call-To-Action. The site, however, is rich in content because it must make the company and its products or services known. Landing focuses only on a single product or service (the one you want to push), while on the site we talk about the entire range available. img-semblog 2. Create just one Landing Page and continue to promote only that version and decide, if it doesn't convert after a few weeks, to stop the activity or think that it is the Ads channels that aren't working.
Nothing could be more wrong. You need to do A/B testing, changing only one Venezuela Phone Number element at a time, to understand what doesn't work in your Landing and make improvements step by step. For example, you could change the image, or the CTA, or the form of social proof (video reviews instead of simple text content). 3. Don't analyze user navigation on your Landing. I recommend you use HotJar (also useful in its free version), which allows you, among other things, to: See heat maps, so where your user's attention focuses most. Observe scrolling, that is, how people navigate your site, whether they scroll evenly or jump from here and there. Analyze where they click: for example, you may realize that a section that is essential for you because it encourages the CTA is not clicked at all.
How to Set Up a B2B Lead Generation Strategy To create your Lead Generation strategy, you need to consider the following elements: 1. Objectives 2. Targets 3. Budget 4. Timing 5. Channels 6. KPI&AnalyticsGoals What do you want to achieve by thinking about working in Lead Generation? Quote requests List of emails targeted for subsequent actions Instant conversions Target You must have already identified your Buyer Personas . Who are you addressing? Who needs your product or service? Create a profile of your potential customer, inserting not only gender, age, geolocation, but also (and above all) interests, language, purchasing and use habits and consumption. Help yourself with: Social Listening online. Search within forums. Quora and Reddit. Answers that Customer Care can provide you with. Budget As for the budget, consider that you will also have to work on A/B tests, so you will need an extra budget for example to sponsor your Landing Pages and for useful tools, such as Hotjar or Clarify. Timing Regarding timing, give yourself enough time.
Nothing could be more wrong. You need to do A/B testing, changing only one Venezuela Phone Number element at a time, to understand what doesn't work in your Landing and make improvements step by step. For example, you could change the image, or the CTA, or the form of social proof (video reviews instead of simple text content). 3. Don't analyze user navigation on your Landing. I recommend you use HotJar (also useful in its free version), which allows you, among other things, to: See heat maps, so where your user's attention focuses most. Observe scrolling, that is, how people navigate your site, whether they scroll evenly or jump from here and there. Analyze where they click: for example, you may realize that a section that is essential for you because it encourages the CTA is not clicked at all.
How to Set Up a B2B Lead Generation Strategy To create your Lead Generation strategy, you need to consider the following elements: 1. Objectives 2. Targets 3. Budget 4. Timing 5. Channels 6. KPI&AnalyticsGoals What do you want to achieve by thinking about working in Lead Generation? Quote requests List of emails targeted for subsequent actions Instant conversions Target You must have already identified your Buyer Personas . Who are you addressing? Who needs your product or service? Create a profile of your potential customer, inserting not only gender, age, geolocation, but also (and above all) interests, language, purchasing and use habits and consumption. Help yourself with: Social Listening online. Search within forums. Quora and Reddit. Answers that Customer Care can provide you with. Budget As for the budget, consider that you will also have to work on A/B tests, so you will need an extra budget for example to sponsor your Landing Pages and for useful tools, such as Hotjar or Clarify. Timing Regarding timing, give yourself enough time.