Post by ivykhan885 on Mar 5, 2024 2:19:04 GMT -8
From the pages of this blog we understand how social media is one of the main components of the inbound marketing strategy . For the corporate social strategy to be solid and well designed, months of work are needed, not just days. But the question that remains unanswered for many marketers is how to use social channels to generate valuable leads and increase company revenue. Today we will try to answer the question and see what steps to follow to have an inbound approach also in the management of social networks. See social as a piece of the inbound puzzle How to use them to attract traffic to the site Involve influencers Monitor conversations on social media Track social marketing leads How to use business social media to generate valuable leads The answer to the question does not lie so much in the social strategy plan, but more generally in the inbound marketing strategy that was decided to apply for the commercial development of the company. Activating social media.
marketing campaigns will certainly also have a positive impact on the business, but to what extent? What are the results and how close have we come to the objectives? Even if you were able to increase, for example, the number of likes on your Facebook page to 10,000 or the contacts on LinkedIn to 1,000, how would this actually be useful to the company? A simple visibility and branding operation is no longer sufficient to find new business opportunities . So let's see how to use social channels to generate valid leads and increase company turnover thanks to inbound marketing. New Call-to-action See social as a piece of the inbound puzzle As mentioned in the previous paragraph Australia Telegram Number Data the social strategy alone may not be sufficient to support the digital plan of a B2B company: if you have relied on an agency, this must be aware of all the other marketing initiatives you have activated and often this does not happen. Another rather common mistake concerns the appearance of social pages that does not reflect that of the website, while the image should be aligned on all channels. The contents should also find space and be shared on social networks and also in this case.
it is a habit, unfortunately, that is not widespread. For social networks to be able to attract qualified traffic, they must be closely linked to the company website, the content plan, email marketing and the publication calendar. Only with the integration of all these techniques will you be able to see an increase in numbers: from profile followers to likes, from shares to comments, all signals that precede conversion into leads by users. How to use them to attract traffic to the site In addition to the data we talked about in the previous paragraph, the number of visitors arriving at the site from social networks should always be kept under control with a monthly analysis. In fact, social networks are a primary source of qualified traffic, on average they should bring between 10% and 15% of visits to the site. If your quota is lower than these percentages, there is certainly room for improvement to optimize pages and improve lead generation . Look at the sources of traffic to the site each month.
marketing campaigns will certainly also have a positive impact on the business, but to what extent? What are the results and how close have we come to the objectives? Even if you were able to increase, for example, the number of likes on your Facebook page to 10,000 or the contacts on LinkedIn to 1,000, how would this actually be useful to the company? A simple visibility and branding operation is no longer sufficient to find new business opportunities . So let's see how to use social channels to generate valid leads and increase company turnover thanks to inbound marketing. New Call-to-action See social as a piece of the inbound puzzle As mentioned in the previous paragraph Australia Telegram Number Data the social strategy alone may not be sufficient to support the digital plan of a B2B company: if you have relied on an agency, this must be aware of all the other marketing initiatives you have activated and often this does not happen. Another rather common mistake concerns the appearance of social pages that does not reflect that of the website, while the image should be aligned on all channels. The contents should also find space and be shared on social networks and also in this case.
it is a habit, unfortunately, that is not widespread. For social networks to be able to attract qualified traffic, they must be closely linked to the company website, the content plan, email marketing and the publication calendar. Only with the integration of all these techniques will you be able to see an increase in numbers: from profile followers to likes, from shares to comments, all signals that precede conversion into leads by users. How to use them to attract traffic to the site In addition to the data we talked about in the previous paragraph, the number of visitors arriving at the site from social networks should always be kept under control with a monthly analysis. In fact, social networks are a primary source of qualified traffic, on average they should bring between 10% and 15% of visits to the site. If your quota is lower than these percentages, there is certainly room for improvement to optimize pages and improve lead generation . Look at the sources of traffic to the site each month.