Post by lizaseo11 on Nov 9, 2024 21:36:44 GMT -8
Many of you have plans for 2019. But in addition to personal goals and plans, it is necessary to consider business goals, in particular, drawing up an effective marketing strategy.
Marketing strategy changes every year - what was effective in 2018 may not be effective in 2019. In order to have an advantage over your competitors, you must adapt to the trends of the current year, which may continue in the following years.
In today's article, we will tell you which 6 marketing trends of 2019 are worth paying attention to and, if possible, implementing them into your strategy.
1. Chatbots
Chatbots are not a new technology, but many sites ignore their implementation. We recommend using them - for example, about 1.4 billion users interact with chatbots every year, 80% of companies say they want to implement chatbots by 2020, and the benefits of using them outweigh all possible disadvantages.
What are the benefits of using chatbots?
Chatbots
In short, the main advantages are 24/7 online shopify website design support, instant answers, answers to similar questions, simplified communication, quick problem solving, etc.
In addition, chatbots increase the likelihood of completing a purchase by 3 times . Isn't this a reason to take advantage of the possibilities of chatbots in 2019?
2. Interactive video content
Video marketing has been popular for several years now. We see an increase in video content everywhere, and many users are running successful video blogs.
This is all familiar and routine. Why is it worth paying attention to in 2019?
It's simple: in 2019, special attention will be paid to, among other things, interactive video content.
Thus, the Washington Post uploaded an interactive video to its official YouTube channel:
Washington Post
While the video is playing, users can control the video browsing using the navigation buttons.
Why use 3600 video?
Because it significantly increases user engagement with content:
360
Are these videos effective? According to 70% of marketers , they noted significant benefits from using it.
3. IGTV
Have you heard of IGTV?
It is a platform used by Instagram and launched in June 2018, adapted for mobile devices, and is a kind of analogue of YouTube.
Video content starts playing as soon as you open the app.
Igtv
Given the growing trend of Instagram users (the total number of users at the moment is over 1 billion), 2019 promises to show a huge number of IGTV downloads.
IgUsers
And in this case, marketers can use the opportunities and the existing upward trend. This will be especially useful for those companies that are targeting the Western market.
4. AI and personalization of recommendations
Recommended YouTube videos, similar music genres, even personalized search results - you've probably encountered this in real life. Using cookies and other personal data helps artificial intelligence better process the behavior of specific users, providing them with highly personalized recommendations.
A similar trend will be observed in 2019 and in all subsequent years.
In addition, users are much more willing to agree to the use of personal data if they receive more personalized results “in exchange”:
Personalization
5. Beacon Technology
The technology is in many ways similar to GPS technology, but its operating principle is simpler and more understandable.
How does Beacon work?
First of all, companies need to get customers to install their mobile apps.
Once the app is installed on a mobile device, it starts tracking geolocation data. When a user using such an app comes to a store, the company knows exactly where (in which department or section) their potential buyer is located.
This way, the company learns about the customer’s preferences and purchases, and can then send push notifications about similar items and products.
Beacons
Currently, 42% of small businesses in Western countries have their own mobile applications, and about 30% of companies plan to implement them in the near future. Is it worth saying that if such a trend is observed in Western countries, then a similar reaction is expected in domestic countries within a few years?
6. Mobile payments
Does your company accept mobile payments?
If not yet, you should take care to implement support for them in the near future.
Look at these numbers:
Mobile Pay
In 2018, 440 million users used payments with Apple Pay, Google Pay and Samsung Pay.
By 2020, this number will increase to 760 million annual users.
What does this mean? It means that 2019 promises to be a year of explosive growth in the popularity of mobile payments, which should be taken into account by marketers.
Conclusion
2019 will be a very important year for marketers. The growing role of artificial intelligence in online and offline business, the use of platforms and services that facilitate usability and improve UX - all this will become more significant than ever before. And if you previously did not know which trends to pay attention to, we hope that our article helped answer this question and will be a good guide in 2019.
Marketing strategy changes every year - what was effective in 2018 may not be effective in 2019. In order to have an advantage over your competitors, you must adapt to the trends of the current year, which may continue in the following years.
In today's article, we will tell you which 6 marketing trends of 2019 are worth paying attention to and, if possible, implementing them into your strategy.
1. Chatbots
Chatbots are not a new technology, but many sites ignore their implementation. We recommend using them - for example, about 1.4 billion users interact with chatbots every year, 80% of companies say they want to implement chatbots by 2020, and the benefits of using them outweigh all possible disadvantages.
What are the benefits of using chatbots?
Chatbots
In short, the main advantages are 24/7 online shopify website design support, instant answers, answers to similar questions, simplified communication, quick problem solving, etc.
In addition, chatbots increase the likelihood of completing a purchase by 3 times . Isn't this a reason to take advantage of the possibilities of chatbots in 2019?
2. Interactive video content
Video marketing has been popular for several years now. We see an increase in video content everywhere, and many users are running successful video blogs.
This is all familiar and routine. Why is it worth paying attention to in 2019?
It's simple: in 2019, special attention will be paid to, among other things, interactive video content.
Thus, the Washington Post uploaded an interactive video to its official YouTube channel:
Washington Post
While the video is playing, users can control the video browsing using the navigation buttons.
Why use 3600 video?
Because it significantly increases user engagement with content:
360
Are these videos effective? According to 70% of marketers , they noted significant benefits from using it.
3. IGTV
Have you heard of IGTV?
It is a platform used by Instagram and launched in June 2018, adapted for mobile devices, and is a kind of analogue of YouTube.
Video content starts playing as soon as you open the app.
Igtv
Given the growing trend of Instagram users (the total number of users at the moment is over 1 billion), 2019 promises to show a huge number of IGTV downloads.
IgUsers
And in this case, marketers can use the opportunities and the existing upward trend. This will be especially useful for those companies that are targeting the Western market.
4. AI and personalization of recommendations
Recommended YouTube videos, similar music genres, even personalized search results - you've probably encountered this in real life. Using cookies and other personal data helps artificial intelligence better process the behavior of specific users, providing them with highly personalized recommendations.
A similar trend will be observed in 2019 and in all subsequent years.
In addition, users are much more willing to agree to the use of personal data if they receive more personalized results “in exchange”:
Personalization
5. Beacon Technology
The technology is in many ways similar to GPS technology, but its operating principle is simpler and more understandable.
How does Beacon work?
First of all, companies need to get customers to install their mobile apps.
Once the app is installed on a mobile device, it starts tracking geolocation data. When a user using such an app comes to a store, the company knows exactly where (in which department or section) their potential buyer is located.
This way, the company learns about the customer’s preferences and purchases, and can then send push notifications about similar items and products.
Beacons
Currently, 42% of small businesses in Western countries have their own mobile applications, and about 30% of companies plan to implement them in the near future. Is it worth saying that if such a trend is observed in Western countries, then a similar reaction is expected in domestic countries within a few years?
6. Mobile payments
Does your company accept mobile payments?
If not yet, you should take care to implement support for them in the near future.
Look at these numbers:
Mobile Pay
In 2018, 440 million users used payments with Apple Pay, Google Pay and Samsung Pay.
By 2020, this number will increase to 760 million annual users.
What does this mean? It means that 2019 promises to be a year of explosive growth in the popularity of mobile payments, which should be taken into account by marketers.
Conclusion
2019 will be a very important year for marketers. The growing role of artificial intelligence in online and offline business, the use of platforms and services that facilitate usability and improve UX - all this will become more significant than ever before. And if you previously did not know which trends to pay attention to, we hope that our article helped answer this question and will be a good guide in 2019.